Apero Uno
A vivid aperitivo identity shaped around clear front-of-pack hierarchy and unmistakable shelf character.
Independent packaging and brand design studio
Freelance packaging designer for brands worldwide.
I create packaging with shelf presence and production sense, from distinctive brand worlds and structural concepts to disciplined FMCG ranges and artwork built around real dielines, materials and manufacturing constraints.
Direct collaboration · Dieline-aware design · Projects worldwide
Selected packaging work
Packs with presence. Thinking with depth.
Packaging should communicate in seconds, handle in real life and arrive at production without the big idea falling apart.
Independent by design
Agency thinking. One direct line.
If you are comparing a freelance packaging designer with a UK packaging design agency, the difference here is simple: you work directly with the person shaping the strategy, developing the design and resolving the production detail. No account hand-offs. No diluted brief.
Expertise
Packaging design engineered beyond the screen.
Identity, structure and artwork operate as one connected system, so the pack feels unmistakably yours and remains workable when it reaches the converter, printer or packing line.
Brand identity and pack design
Positioning, visual language, naming hierarchy and packaging systems designed to make the product clear, distinctive and memorable.
Structural concepts and dielines
Format exploration informed by product protection, opening experience, filling, packing, transit and shelf presentation.
FMCG range systems
Clear navigation across flavours, sizes and variants, with space planned for benefit hierarchy, statutory copy, barcodes and future SKU growth.
Sustainable packaging decisions
Material reduction, component count, format efficiency, recyclability considerations and finish choices explored alongside performance and feasibility.
Artwork and production handoff
Artwork prepared on the approved dieline with bleeds, cutter separation, colour intent, finishes and technical notes ready for supplier preflight.
Supplier and printer liaison
Clear technical communication through preflight so questions are resolved without losing the creative intent of the approved pack.
More selected packaging work
Choc Mode
A bold three-flavour protein truffle range combining indulgent chocolate cues with clear functional nutrition and SKU coding.
Keratin Revolution
A bespoke haircare rebrand built around sculptural bottles, soft variant colour and a confident retail-ready identity.
Solara
A premium collagen pouch system balancing celestial storytelling, trust cues and disciplined wellness information.
Mood
A playful natural soda identity using oversized fruit illustration, bright colour and a distinctive can system.
Tude Nutrition
A modern wellness identity and supplement range balancing confident colour, clear navigation and an approachable everyday tone.
The route
A clear route from ambition to artwork.
Four connected stages keep the commercial idea, creative decisions and production detail moving in the same direction.
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Frame the opportunity
Define the product, audience, category, competition, route to market and known manufacturing inputs.
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Build the direction
Develop distinctive creative routes with clear hierarchy, shelf impact and credible range potential.
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Resolve the pack
Apply the chosen direction to the approved structure, material, finish and SKU system.
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Prepare the handoff
Build final artwork, complete production checks and support supplier queries through preflight.
Practical answers
Before we start.
Useful answers about scope, dielines, production and what is needed to quote accurately.
Do you work as a freelancer or an agency?
I work as an independent packaging designer, giving you direct access to the person responsible for the thinking and design. Where a project needs additional specialist input, that scope is agreed clearly at the outset.
What will I receive at the end of the project?
Deliverables are defined in the proposal and may include approved concepts, packaging artwork on the agreed dieline, range files, finish call-outs and production notes. Final files are prepared for the appointed supplier’s preflight and approval process.
Can you create or adapt a packaging dieline?
I can develop structural direction, work with an existing manufacturer-supplied cutter guide or coordinate with the relevant packaging supplier. Final structural engineering, tooling and manufacturing approval remain with the converter or manufacturer.
Can you handle FMCG ranges and retailer requirements?
Yes. The design system can account for multiple SKUs, variant navigation, mandatory information and artwork version control. Current project-specific retailer, legal and supplier requirements must be provided and approved by the responsible parties.
How do you approach sustainable packaging?
I examine reduction, format efficiency, material and component choices, recyclability considerations, transport and production feasibility. The right solution depends on product protection, shelf life, filling and supply-chain requirements, so recommendations are developed with the relevant technical partners.
What do you need to quote accurately?
A useful brief includes the product category, SKU count, pack format and dimensions, dieline or supplier status, route to market, launch window, required deliverables and working budget.