The importance of good label design
by Tony Musso
You have your new product ready to go and you’re excited to see it go out into the world, but there’s one thing left to tackle. The label.
Product labels are a creative feat that need to stand out from the crowd while giving a consumer all the information they need to make a purchase decision, and not all of that information is as straightforward as you think.
A label is more than just slapping the name on, maybe a pretty picture and the product details. So, what exactly makes a good label and why is it important to have one?
Trust & Reliability
A colour of trust and reliability. The tranquillity associated with blue makes it a really popular branding colour. Inciting feelings of trust and calm, it’s a safe choice if it fits in with your branding.
Colour is much more than you think it is. It can say much more about your brand and incite feelings in consumers. You’ll need to make sure you choose a colour that represents what your product is and one that matches nicely with the packaging colour.The psychology of colour is a big thing throughout the design world, and label design is no exception.
What does the colour of your label say about your brand? From red and black power colours to earthy greens and calming blues, there’s a whole world of possibility just waiting on that colour wheel.
4. Type & Readability
5. Material & Shape
Consumers need to be able to read your label easily and quickly. You only have a few mere seconds to give them all the vital information and grab their attention, so maximising readability is a must. Make sure all the most important information is on the front of the label, large enough to read from a distance and that the font colour, type and size make it easy to read.
The shape and material of your label can help to attract customers from a distance. Odd and unique shapes with high quality materials that stray away from the norm can stand out from the crowd – just make sure this approach fits in with your brand.
There’s obviously more to label design than simply making it look pretty. You need to let consumers know what the product is, what it does, how to use it and what the ingredients are. Contact information should also be included as well as any other information that you’re legally obligated to put on for certain products (like nutritional information).
Knowing where to place the information and making sure you can fit it all on is an art. Placement, font, size and all the other factors can help to dictate the size and rough design of your label.
But, what information do you most need and where should you put it?
That largely depends on the type of product. Most labels will need the name, key ingredients (if applicable), USPs and weight on the front with directions, ingredients, contact information and even a descriptive blurb on the back.
The key to branding is, and always will be, consistency. When designing your label you’ll need to ensure that the colour palette, font and general look and feel match with your website and other marketing materials.Your branding tells a story. It tells the consumer who you are, what you do and what you stand for, so make sure your label fits in with this.